The formula starts off as standard water based gel lubricant but we add Vitamin E and Shea Butter, these are oil-like substances but do not harm latex and is 100% safe. As soon as Vitamin E is introduced, we can whip the formula into a creamy texture, once in a cream form it eliminates tackiness or stickiness and reduces the need for constant reapplication. A longer lasting and more versatile water based lubricant that is 100% water based, latex safe and vaginally safe as well containing Vitamin E, Shea Butter and a light vanilla-sweet smell. Plus its doctor recommended!! It is the first water-based lubricant designed for men as much as it is safe for use with women, meant for both men and women’s bodies equally. Gentle enough to be used on all skin types and is safe inside and out of body.