FEMMEflexor™ - Freedom from Within, is a revolutionary tool designed to strengthen pelvic floor muscles, also known as “Kegel muscles”, by using the inherent resistance of silicone. FEMMEflexor™ has been created to help reduce urinary incontinence, one of the most common side-effects of Pelvic Floor Dysfunction(PFD). The FEMMEflexor™ is designed and produced in Canada, using high-grade silicone, making it a safe and comfortable therapeutic product. ™ was conceptualised and developed by Ottawa-based entrepreneur, Wanda Cotie, owner of Wicked Wanda's Adult Emporium. For over 20 years, Wanda has been an innovator in the fields of sexual health, education and well-being. “Many women have approached me over the years seeking a solution to problems associated with Pelvic Floor Dysfunction(PFD). Having given birth to three children, I have also had personal experience of PFD and understand the impact it can have on a person’s quality of life. I found that existing Kegel tools were uncomfortable, difficult to use and often ineffective. A better product was needed, so I set out to create one.” – Wanda Cotie Extensive research has gone into the development of FEMMEflexor™, which has been designed and co-created with pelvic floor physiotherapist Silvia Saraiva, BSc. PT and Ottawa silicone specialist Michel Pennington.